* As heard on The Diary of a CEO with Steven Bartlett *

'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell

'Important, entertaining, practical, and timely' - Arianna Huffington

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.



All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development.

What if there was a proven plan to get unstuck and break through?

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish.

Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.



Format Inbunden Omfång 320 sidor Språk Engelska Förlag Bonnier Books Ltd Utgivningsdatum 2023-05-16 ISBN 9781785120022