Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2''s Dragons'' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others.

Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour.

And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.

As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.



Format Häftad Omfång 304 sidor Språk Engelska Förlag Cornerstone Utgivningsdatum 2010-07-01 ISBN 9781847940278