For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.



Beginning with how to choose projects which reflect your organization''s goals and how to make the business case for investing in data, this book then takes the reader through the five ''waves'' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.

Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision makingFilled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.



Format Häftad Omfång 328 sidor Språk Engelska Förlag Kogan Page Ltd Utgivningsdatum 2022-06-03 ISBN 9781398606050