''a compelling methodology... to increase market share quickly'' -- Eric Ries, bestselling author of THE LEAN STARTUP

''a must-read for anyone in business'' -- James Currier, managing partner, NFX Guild

''will teach you how to think like a marketer of tomorrow'' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategyHACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method''s pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the resultsIt is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.



Format Häftad Omfång 320 sidor Språk Engelska Förlag Ebury Publishing Utgivningsdatum 2017-04-27 ISBN 9780753545379