HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD.

What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Learn how to:

MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company’s priorities.

MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.

MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.

MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.

Warning: This is not a marketing book.

It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing’s digital age.  By zeroing in on the value creation zone (“V-Zone”) --the all-important overlap between your company’s and customers’  needs--you’ll be able to help the business win in the market --and achieve your career goals.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

Format Inbunden Omfång 240 sidor Språk Engelska Förlag McGraw-Hill Education Utgivningsdatum 2016-10-16 ISBN 9781259834714