THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD

Matthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!


What''s the secret to sales success?

If you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrongMatthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don''t just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growthAnd this book will help them get there.
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''If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!'' Amazon Reader Review

''Read it, think about it, implement itYou, and your organization, will be glad you did'' Professor Neil Rackham, author of SPIN Selling



Format Häftad Omfång 240 sidor Språk Engelska Förlag Penguin Books Ltd Utgivningsdatum 2013-02-07 ISBN 9780670922857