Attract, recruit, and retain the very best with a strategic employer brand From one of the world''s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.

Talented, motivated employees are a company''s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder.

Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you''ll be taken step-by-step through the employer brand development process.

You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
You will:

• Follow the process of brand planning, definition, implementation, and application
• Discover how brand thinking can strengthen strategy and reinforce HR value
• Improve existing recruitment and talent management programs
• Learn the importance of employee engagement in the brand experience

Format Inbunden Omfång 316 sidor Språk Engelska Förlag John Wiley & Sons Inc Utgivningsdatum 2014-09-12 ISBN 9781118898529