Entrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills.

This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally.

It will challenge you to look beyond standard narratives of ‘heroic’ entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world.

Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.

Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
 


Format Häftad Omfång 352 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2024-03-29 ISBN 9781529795318