Completely silent, no ticking. Robustly designed basic alarm clock made with high-tech silent quartz movement, no annoying ticking sound. It won't disturb your sleep at night. COMPLETELY SILENT. Easy to read. Easy to read with large numbers and a clear dial. Convenient to see the dial at night. Quite simple to set and use. Anyone, including the elderly or children, can use it. Night light snooze function. Just press the snooze/light button on the top of the clock for five minutes of rest and you can take a quick look in the dark without having to turn on the light. Loud alarm and keeps time well. The alarm starts quietly and then gradually gets louder and faster. The clock has energy-efficient movement for longer battery life. Easy to use and really keeps time accurately. Perfect gift. Perfect size for use and great value for money. Bought this basic alarm clock for your elderly mother or other seniors who want an easy-to-use, non-ticking alarm clock. They will surely be delighted with this gift.