Completely silent with no ticking. Robustly designed basic alarm clock made with high-tech silent quartz movement, no annoying ticking sound. It will not disturb your sleep at night. COMPLETELY SILENT. Easy to read. Easy to read with nice large numbers and clear dial. Convenient to see the dial at night. Quite simple to set and use. Everyone including seniors or children can use it. Night light snooze function. Just press the snooze/light button on top of the clock for five more minutes and you can take a quick look in the dark without having to turn on the light. Loud alarm and keeps time well. The alarm starts quietly and then gradually gets louder and faster. The clock has energy-saving movement for longer battery life. Easy to use and truly keeps accurate time. Perfect gift. Perfect size for use and great value for money. Bought this basic alarm clock for your elderly mother or other seniors who want an easy-to-use non-ticking alarm clock. They will surely be delighted with this gift.