Completely silent, non-ticking. Robustly designed basic alarm clock made with high-tech silent quartz movement, no annoying ticking sound. It will not disturb your sleep at night. COMPLETELY SILENT. Easy to read. Easy to read with nice large numbers and a clear dial. Convenient to see the dial at night. Quite simple to set and use. Everyone, including the elderly or children, can use it. Night light snooze function. Just press the snooze/light button on top of the clock for five minutes of extra sleep and you can take a quick look in the dark without having to turn on the light. Loud alarm and keeps time well. The alarm starts quietly and then gradually gets louder and faster. The clock has an energy-saving movement for longer battery life. Easy to use and really keeps accurate time. Great gift. Perfect size for use and great value for money. Bought this basic alarm clock for your elderly mother or other older people who want an easy-to-use non-ticking alarm clock. They will surely be happy with this gift.