Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:
·    What are the characteristics for successful entry into new international markets?
·    How can ‘sustainability’ affect decision making within businesses?
·    Why are today’s global investors so concerned about national debt issues?
·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
·    What strategies can companies such as BP use to repair damaged global reputations?
It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.


Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   



Format Häftad Omfång 592 sidor Språk Engelska Förlag Pearson Education Limited Utgivningsdatum 2011-02-02 ISBN 9780273735243