From the New York Times bestselling author of Return of the King comes the story of LeBron James''s incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all timeAnd like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James''s journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the wayWith plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.



Format Inbunden Omfång 256 sidor Språk Engelska Förlag Little, Brown Book Group Utgivningsdatum 2019-08-01 ISBN 9781472132437