New products for 2025 are on sale! High-quality new products, experience them yourself and own them easily! Upgraded quality, more powerful features, make your life better. Shortly after opening their barbershop, the founders of Uppercut Deluxe quickly realized that existing products simply weren't good enough for the styles they were asked to cut and shape in their salon. Some products were too oily, others dried out. Some were too heavy, while others didn't hold their shape. Deluxe Pomade was their solution. They created a product that holds hair perfectly in place, while providing the definition and shine that so many classic styles need to look good. The formula is water-based, which means it washes out easily and leaves no unsightly residue. Timeless care made easy. Medium/strong hold, medium shine Water soluble Scent: Light coconut mixed with vanilla Smooth finish A sharp look